Alternative Channel Management Techniques Research Paper

Alternative Channel Management Techniques - Research Paper Example Partner relationships can be effective, but they need to be implemented correctly. The channel partner needs to be viewed as an integrated extension of the producer's internal sales organization (Wardley 2006 p.2). There must be a high degree of cooperation between the manufacturer and the distributor to have an effective relationship, and this necessitates a financial commitment to the partnership. Both parties need to have a sense of investment and an opportunity to gain from the relationship. These opportunities may be in the form of exploiting overlapping strategies such as marketing or advertising. Other areas of mutual concern and benefit may be in the service or support areas. With a partnership relationship, these issues become of more concern to the distribution channel when they have a financial stake in the overall process. The goal of getting a quality product to the most end users is a mutually shared objective. Though developing a channel partnership relationship has it s advantages, it also has its difficulties. One of the first concerns of the process is that the manufacturer may have other channels that compete with the partner. Competing for the same customers is not only one of the biggest obstacles to a partnership, but it can also double the cost of attracting and retaining customers (Wardley 2006 p.4). The manufacturer may also have other partners who are competing for the same retail outlets. Another obstacle to effective channel partnerships is getting access to the channel's information and technology.

History of Geothermal energy and its effects on environment Essay

History of Geothermal energy and its effects on environment - Essay Example It has been observed that biological environment is also affected largely by the abovementioned factors due to the geothermal energy. Moreover, socio-economic effects of the geothermal energy have also been observed by the experts. In Iceland, development of geothermal resources was considered for a study by the launching of an enforcement program in the year 1995. Geothermal plants in Iceland were studied, in order to understand the impact of high-heat fields of geothermal energy in the country. Since the year 1997, a number of projects are under way according to the regulations of Geothermal Implement Agreement by the International Energy Association. Historically, R&D programs of various governments have included geothermal energy as one of the renewable sources of energy along with the options of solar, biomass, wind, etc. One of the major characteristics that have been studied and found by the experts since years is its low emissions of greenhouse gases that make it one of the environmental friendly sources of energy. However, certain limits can be observed in the friendly nature of geothermal energy, as an entire industry could be discredited due to any attempts of obscuring production of this energy. The Bruntland Commission was the first one to derive the proper sustainability of geothermal environment in terms of the environment. According to this commission, production levels of geothermal energy can be sustained for a long period by the production systems of this source of energy. 1 Due to such efficient sustainability of geothermal energy, economic goals and objectives are also being considered by the investors due to i ts capability of quick payback. Such energy has also been considered for the production of various equipments, which are providing huge revenues to the investors. One of the most significant examples is the geysers, which is providing enormous profits to the investors with the utilization of geothermal energy resource. 2 Since